The holiday season is one of the busiest — and most profitable — periods for aesthetic and wellness clinics. But it can also be the time when social media activity drops because you’re fully booked, managing staff holidays, or simply trying to rest.

The problem?
Your clients are more active on social during December. They’re browsing treatments, gifting options, self-care ideas, and planning their January appointments.

Keeping your clinic’s socials active doesn’t need to take hours. With the right approach, you can stay visible, consistent, and engaging — even when you’re busy.

Here’s how to keep your clinic’s social media active over the holidays without stress.

Schedule a Week of Content in Advance

December is unpredictable — cancellations, walk-ins, late bookings — so scheduling content helps you stay consistent.

Prepare and schedule:

• 3–4 posts (reels + graphics)

• 5–7 stories

• 1 promotional post (gift cards / holiday offers)

• 1 educational tip

• 1 skincare reminder

Tools you can use:
✔ Meta Business Suite (free)
✔ Later
✔ Planoly
✔ Canva Scheduler

Why it matters:
Your clinic stays top-of-mind even when you’re not online.

Re-Share Your Best Content of the Year

Not every post needs to be brand new.

Re-share posts about:

• most popular treatments

• transformation results

• client reviews

• your top-performing reel

• best skincare tip

• FAQs

Most clients won’t remember older posts — and repetition builds trust.

Use Stories to Keep Things Simple

Stories are fast, easy, and perfect for busy weeks.

Ideas you can post without planning:

• Behind-the-scenes of the clinic

• Your treatment room set-up

• Skincare products you use

• Team Christmas message

• Appointment reminders

• Holiday opening hours

• “Need last-minute gift ideas?” with gift cards

Stories don’t need to be polished. They just need to be consistent.

Share Holiday-Themed Content

December is the perfect time for warm, festive, relatable posts.

Ideas:

• “Holiday Glow” treatment highlights

• Festive flat lays of skincare

• Christmas gift-set promotions

• New Year prep: skin, facials, injectables

• “Treat yourself this December” reminders

• Seasonal offers (if applicable)

These perform extremely well because clients are already thinking about beauty and self-care before events and celebrations.

Post Your January Availability Early

January is one of the biggest months for aesthetic clinics — “new year, new skin” behaviour is real.

Post early:

• Appointment slots

• Popular treatments for January (peels, microneedling, facials)

• Self-care routines

• Skin reset tips

• “Book ahead to avoid waiting lists” prompts

Why it matters:
Posting availability pre-holiday helps you secure income for January before the month begins.

Keep Engagement Simple

If you don’t have time to reply to every comment instantly, that’s okay — just keep the basics active:

• like new comments

• reply with 1–2 sentence responses

• answer DMs within 24–48 hours

• use saved responses for FAQs (Canva templates help)

Small, quick engagement signals to the algorithm that your page is active.

Use Google Business Profile Posts (Often Overlooked)

Your Google Profile is more important than Instagram for discovery.

Post quick updates such as:

• holiday hours

• new photos

• festive treatment packages

• gift voucher reminders

• January booking prompts

These take 30 seconds to upload and help you appear higher on Google Maps.

Prepare 2–3 “Evergreen” Reels

Film these once — use them multiple times:

Ideas:

• your treatment room walk-through

• therapist preparing for a treatment

• skincare product close-ups

• calming spa ambience

• “3 things to know before your appointment”

• “Most common skincare mistakes”

Perfect for slow weeks when you need quick posts.

Your clinic doesn’t need a complicated holiday strategy — just simple, consistent activity that keeps your brand visible.

With a mix of scheduled posts, seasonal content, stories, and simple engagement, you can maintain a strong online presence throughout December without adding stress to your busiest season.

Happy Holidays, everyone!